Meta tags are HTML tags that you had to include in the basic template HTML of your blog or site. Inclusion of Meta tags in your HTML will help CRAWL ROBOTS to index your blog in relation to Meta Keywords given. So when someone search with any similar Keyword, then your blog will be on top of Search Engine Results. This will bring more traffic to your site within a shorter period of time.
You may use MetaTag Generator given at the bottom of the Page to develop MetaTags.
Some important Metatags
Title tag
The Page Title is the most important tag for search engine rankings. In certain templates for bloggers, it has been observed that adding this Title Tag inside the Meta showing title errors. In such case you may avoid this Title Tag and use the balance portion.
Description Meta Tag
The Description Meta Tag contain a description of the page, and it is advisable to contain words that are located within the page content. In some templates, Google shows errors in Description showing " Duplicate Description". This usually considered as harmless, but you may overcome this by either avoiding this tag or keeping separate description and title tags for each Page ( much difficult task, but I will explain if anyone like to know about this)
Keywords Meta Tag
Select 10 or 12 of the most popular and relevant keywords to that particular page or blog, ideally keyword phrases of 2 to 3 words, separated by a comma. Make sure that the keywords you use are located in the title, description and content of the page. But never copy the same description phrases.You may use Google Analytics in your blog or website to analyze which are the keywords relevant to your blog analyze the power of those key words. Click here to know how to install Google Analytics. ( New Easy Simplified Way)
Author Meta Tag
The Author Meta Tag is used to insert a name of the webmaster or company or the Owner of the blog.
Where to paste and place the Meta Tags?
It is always better to download a copy of your existing HTML to your computer as backup, before doing this. This will help to get your layout back incase you make any mistakes.
The ideal place is below the first <head> portion and above </head> portion.
How to add separate Metatags for each posts?
Benefits of adding separate Metatags:
1. Individual Metatag installation will help to give its own identity to each and every posts in Keyword, description meta elements.
2. If we add common MetaTags to our HTML, then chances are more for Google, to display some "Error" or "Warning" on "Title" and "Description" Metatags. Usually duplicate description issues are not much serious but duplicate title issues are known to be serious. We have some known cases of ban on some sites with huge Title issues.
3. If you add separate "Keywords" for each post, then you can select the most repeated word in that post as your Keyword. This will definitely boost your search engine rankings.
So it is always better to add separate Description and Keywords for each post.
First of all, Sign in to Blogger dashboard » Layout » Edit html. ( Don’t forget to download a copy of your HTML as backup ) Now look into the HTML box. Find the <head> portion, with in the first few lines of HTML of your blog. After this < head> portion, just paste the Codes formatted as per direction from Step A and Step B given as below
Step A: Add meta tags to the homepage
Look for this or similar line in that HTML
<b:include data=’blog’ name=’all-head-content’/>
Add the below given code just below this line. You had to change "yourblogname" to your blog name, put real description in the place of " DESCRIPTION" and Keywords in the place of " KEYWORDS".
<b:if cond=’data:blog.url == "http://yourblogname.blogspot.com/"’>
<meta content=’DESCRIPTION’ name=’description’/>
<meta content=’KEYWORDS’ name=’keywords’/> </b:if>
Step B: Add meta description for another post,
Now copy the above three lines of codes again and paste just below that code again.Here you had to change "yourblogname" to your post URL, put related description in the place of " DESCRIPTION" and related Keywords in the place of " KEYWORDS".
I will explain more with a post of my blog.
( My blog URL is http://businessvartha.blogspot.com and I am using post URL http://businessvartha.blogspot.com/2009/04/nominate-your-blog-for.html
So, the final code now looks something like
<head>
<b:include data=’blog’ name=’all-head-content’/>
<b:if cond=’data:blog.url == "http://businessvartha.blogspot.com/">
<meta content=’DESCRIPTION’ name=’description’/>
<meta content=’KEYWORDS’ name=’keywords’/> </b:if>
<b:if cond=’data:blog.url == "http://businessvartha.blogspot.com/2009/04/nominate -your-blog-for.html">
<meta content=’Nominate your blog, Bloggerschoice awards’ name=’description’/>
<meta content=’Nominate, Awards, SEO, Traffic’ name=’keywords’/> </b:if>
Similarly, you can add MetaTags for all other posts and gain a much improved PageRank.
Generate Meta tags here
You may use the Meta Tag generator to produce Metatags of your choice. Please take care not to add Title MetaTag generated from this form, if you are adding separate MetaTags for each posts. You may use the Description, Keywords and Author Tags generated from here.
| Website Title: | | | | Please note, longer titles are usually better. | | Website Description: | | | | eg. Top frequently used webtools at your fingertips. | | Website Keywords: | | | | eg. webtools,genreate - Please separate each keyword with a comma. | | Website Author: | | | | | | |
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Related Posts:
1. Keyword Research
2. Setup Google Analytics
3. Linking the Google Way
Thanks for reading
